AJ Gerritson President BIBA
As partner at 451 Marketing, AJ oversees the agency’s strategic direction as well as the sales and marketing efforts. He has over 13 years of experience in brand strategy, public relations, advertising, search engine optimization, and interactive marketing. AJ founded 451 Marketing in 2004 with friend and colleague Nick Lowe.
Their idea was to create a communications agency that, by harnessing emerging technologies, could offer its clients a better way to connect, engage, and acquire new customers through innovative and integrated communications strategies.
Prior to co-founding 451, AJ was a Vice President at Zeeo Interactive, Inc., an award-winning interactive agency based in Boston. At Zeeo, AJ provided brand strategy, interactive marketing and digital advertising strategy for internationally recognized companies such as Time Warner, CookingLight.com and Disney. Prior to that, AJ was the Vice President of Public Relations for AsiaFoods.com, an online Asian food company that specialized in the importation and distribution of Asian foods into the mainstream marketplace. He helped to build the company from the ground up and eventually positioned it for a successful acquisition.
In 2010, Boston Business Journal named AJ to the 40 Under 40 Class – a prestigious list of business and civic leaders who collectively represent the next wave of talent and commitment in the Boston economy. AJ is an active member of the Greater Boston business community and serves as president of the Boston Irish Business Association (BIBA) – a non-profit business organization dedicated to promoting the business interests of its members and member organizations located in Massachusetts and abroad.
AJ sits on the Board of Directors for both Junior Achievement of Northern New England and March of Dimes Boston. He received a BA in Journalism from University of Massachusetts at Amherst, where he captained the UMass Men’s Rugby Team and was named a two-time All-American. AJ later helped to lead the Boston Irish Wolfhounds Rugby Football Club to two USA Rugby Division I National Titles in 2003 and 2004 and played professionally in Limerick, Ireland for the Young Munster Rugby Football Club. AJ resides in Hull, MA with his wife Meaghan and their son Jack.